Executives from news media, publishing, TV, film, music, IT and internet media businesses (see list here) have got together with existing standards and licensing organisations to work in coalition on a cross-media global project that will result in better and easier management of copyright in the online world.

The Linked Content Coalition (LCC) launches officially today, 25 April, on the eve of World Intellectual Property Day. Its remit is to work over the next 12 months to create the right conditions for a fully connected standards-based rights management and communications infrastructure. This will enable businesses and individuals to go with the grain of technology to manage their rights, and communicate information about them to users, much more effectively online.

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