Rightsholders and “asserters” should be identified with an identifier linked to the ISNI “hub”.

A Party is a person or an organization (this includes different “public identities” of Parties, such as pseudonyms adopted by creators). Unambiguous identification of Rightsholders and those who assert Rights declarations is the most basic building block of the rights data network. The ISNI (International Standard Name Identifier) is a relatively new ISO standard identifier which can be used as an ID in its own right, but whose main role is to be a global “hub” where different IDs for the same party can be linked together so that they can be automatically matched to or substituted for one another in systems when necessary. ISNI does not therefore replace other IDs, but enables them to interoperate with one another.

 
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